Farry Halim
Guest
Nov 24, 2022
1:40 AM
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In comparison to boomers, Gen X and millennials were more likely to say they would purchase a flower bouquet in the upcoming year. Younger generations also favor unusual, non-traditional cut flowers. Additionally, people in this generation are more likely to purchase extra non-flower items to complement the bouquet. While Gen X and millennials are more inclined to look to social media or the internet for advice when choosing their next bouquet from a brooklyn flowers shop, boomers rely on past experiences to guide their future purchases. Here, marketing initiatives are crucial.
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